Customer Empathy as a Marketing Strategy

How do we choose the right products or services for us?  This may depend on many things, such as:

Do I have the budget?
Does it provide value and usefulness?
Are we feeling better or more accomplished if we purchase those goods or services?

Customer empathy is about building a connection between a customer and a service provider by the oldest way known, the way all relationships develop, by putting yourself in the place of the other.  The service provider is charged with discovering the target prospect’s point of view, delivering the solution that works best, in a convenient time frame, and at a fair […] Read more