Generate a continuous stream of new customers
Email marketing is fairly simple when marketing to existing customers or to those potential customers who have subscribed and have shown an interest in purchasing.
But what about using email to generate new leads, and new customers? Attracting prospects to subscribe is the first step. The second step is converting them to actually purchase products and services from your site.
Realistically, for almost every marketing channel, acquiring new customers costs your business more than you earn on their first. The real reason for pursuing new customers is that their lifetime value and referrals will ultimately provide the return on investment. With this in mind, create appropriate budgets and realistic expectations before using email for customer acquisition.