With so much emphasis on digital marketing, there is still a place for traditional, off-line methods. Direct (postal) mailings are still a very effective marketing method, whether to your existing customer base or to attract new prospects.
Available formats include:
- Sales letters
- Postcards of many sizes.
If your budget is very limited, you can explore co-op mailings, through companies who specialize in this or by forming a group of companies with related, but non-competing services. Direct mail can be highly targeted, whether through customized mailing lists or through the USPS’s Every Door Direct Mail system.