Direct Mail

With so much emphasis on digital marketing, there is still a place for traditional, off-line methods.  Direct (postal) mailings are still a very effective marketing method, whether to your existing customer base or to attract new prospects.

Available formats include:

  • Sales letters
  • Brochures
  • Postcards of many sizes.

If your budget is very limited, you can explore co-op mailings, through companies who specialize in this or by forming a group of companies with related, but non-competing services.  Direct mail can be highly targeted, whether through customized mailing lists or through the USPS’s Every Door Direct Mail system.


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Door Hanger Distribution

Door to door distribution of promotional printed media can still provide a great ROI.  Greatest results come from strategic placements surrounding the homes of your existing customers.

Door hangers are simple. They don’t require envelopes, postage, folding, binding, or any other preparation for distribution, so they are very cost-effective.  Like them or not, door hangers are tough to miss and will definitely get the recipients’ attention.

They also have longevity that surpasses other media, especially when they feature “hang on to me” copy.  New customer calls have been documented from door-hangers distributed 6 months prior.