Search Engine Marketing
Search Engine Marketing (SEM) is one of the most cost-effective methods to generate direct response from a target market, for any business, small or large. What sets SEM apart is that your customer prospects are proactively searching for the key terms that define your product or service and you pay only when such a searcher clicks on your ad and is directed to the web page of your choice.
Search Engine Marketing is one of the most cost effective tactics for acquiring new customers when done properly. It warrants serious consideration as a lead generation/customer acquisition method. Amanda Reagan is Google Adwords Certified.