Search Engine Optimization
Search engine optimization (SEO), is the process by which web site owners or their often-used 3rd party SEO specialists, attempt to render their websites most worthy of appearing in search engine (mainly Google) results for relevant key term searches. Every website owner wants their site to be ranked # 1 on page 1 of the search results, for every key term they target. This is highly improbable, of course.
Millions of Internet users turn to search engines, every day, to find answers or solutions, including products and services.
As the Internet has evolved, so has SEO. Being found in organic search results used to be the be all and end all. With the explosion in social media, it is still vital to be ranked highly for organic search engine results, but searchers now have many opportunities to dig deeper and find more information about any business and that information is usually more objective than found on any business’s own website.